Digital Marketing

digital marketing

What digital marketing channels work for your brand?

There are numerous ways to market your brand using digital technology. However not all the strategies will work for you. There’s always a number of factors to consider when choosing what strategies to implement in an effort to take advantage of the ever-growing online market. We have a load of digital marketing experience on our shoulders from working with small-to medium businesses, large corporations, start-ups, agencies and the list goes on. 

We make a necessary, intentful and comprehensive analysis of what you seek to put out there, and the audience you are most likely to appeal to. Based on our analysis we then propose any one or a combination of the strategies below

Search Engine Optimization

Also known as SEO, this strategy involves improving your website’s visibility on search engine results. These results will typically be generated based on keywords entered by the user, their location at the time of searching and their browsing history. By using Search Engine Optimization techniques, we boost your website to appear at the top of user’s organic search results. 

Some of these techniques include:

  • keyword optimization
  • traffic monitoring and analytics
  • quality content creation (copywriting)
  • meta descriptions
  • social media content & site blogs
  • Link Building (having other high ranking websites talking about and linking to your website)

Search Engine Marketing

Search Engine Marketing, or SEM, is paid search engine advertising. A good example of Search Engine Marketing is pay-per-click advertising, where a search engine will charge based on the number of clicks an advertisement has received.

We use Google Ads, the biggest platform for SEM

  • We use keywords that are specific to your brand to force traffic through to your site
  • The aim is to ensure that your Ad as much as possible, wins the bid over the keywords used by your potential clients when searching on Google
  • We boost your Adwords campaign through relevant and creative content creation
  • We also integrate this marketing strategy with social media pay-per-click campaigning for greater optimization of your site, where applicable

Social media marketing

Social media is a great tool to use when wanting to explore new horizons within your market, however knowing your target audience and where to find them across the various social media platforms is a focul point when using this technique.

It’s needless to say that social media marketing provides a wealth of benefits including:

  • Increased interaction with your existing or target audience
  • Gaining valuable feedback from your audience to better your service or product offering
  • Greater chances of word of mouth referrals from users of social media
  • When targeting the right audience, posting quality content will certainly create a sense of intimacy with your potential and existing audience

Content Marketing

SEO and Social Media Marketing need a touch of quality to work really well. Nobody likes annoying and irrelevant advertisements, these tend to make audiences avoid rather than be attracted to your brand. We use social media, blogs on your site, links to other relevant blogs, offline digital content, infographics and other means of digital communication to keep your audience engaged with your brand.

Engaging in the form of providing pertinent information goes a long way

  • We are mindful of who you are addressing and what they are interested in when developing a plan of action to market your brand
  • Again, content that is relevant and sometimes, trending, is key to ensuring that your marketing efforts are not in vain
  • Our team of creatives will work on integrating your brand's message with what consumers want to know or are interested in through proven techniques and a bit of brand-specific research

Email Marketing

Email marketing is a great way of keeping your audience informed and engaged. We help you promote content, provide information on discounts and events and other developments pertaining to your brand.

Some examples of how this type of marketing can be used include:

  • Welcoming emails sent to new clients
  • Blog subscription letters
  • Promotional emails to loyal or existing clients
  • Tips and other informative content for client nurturing

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